This is my first conference and day one was wonderful - full of insight into
how to handle marketing challenges facing all of us today. I am impressed
by the creativity all the marketing directors have used to increase
audiences and promote themselves. It is nice to know we are not alone.
I will share two marketing ideas I thought were outstanding-
1. A symphony used a university gym to promote and sell tickets because 80%
of the students used the gym - giving away free tickets and found that 30%
returned to buy tickets to a concert
2. For new subscriptions - refer a friend - by e-mail or snail mail. Ask
current subscribers for names of people to offer a promotion - in this case
they offered 50% off for new subscribers - they received 200 new subscribers
in one year and retained them in year two by 50%
More later -
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