tag:blogger.com,1999:blog-4378721065453700558.post5468680979097173440..comments2023-06-18T04:57:07.271-04:00Comments on League of American Orchestras 2009 Conference: A British PerspectiveLeague of American Orchestrashttp://www.blogger.com/profile/01861691243685913733noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4378721065453700558.post-71347477332422282562009-06-13T02:10:50.517-04:002009-06-13T02:10:50.517-04:00Social networking is not "a business model.&q...Social networking is not "a business model." Social networking is a tactic or tool in your strategy.<br /><br />Most managers will want to see dollars coming in from social networking in the short term. But that is exactly the wrong approach. Social media is not a short term solution. To think so is short-sighted.<br /><br />Going into social media with the objective to sell tickets is, in my opinion, wrong as well.<br /><br />Although nonprofits need to make money to operate, they are not here for profits. Social networking/media can help you in your core mission: bringing art and music to people. It can extend the life of a performance and engage and build communities. And that's a goal or objective too.<br /><br />Think long term and build an engaged community. An engaged community, as your development and marketing departments will attest, is much more likely to mean some form of revenue.Marc van Breehttp://mcmvanbree.comnoreply@blogger.com